News

Benguela Cove Wine Estate, the internationally recognised Overberg destination, has officially opened vendor applications for its inaugural Seasonal Courtyard Market. This presents an exceptional six-month opportunity for high-quality artisans, gourmet food producers, and boutique retailers from the Overberg and greater Western Cape to secure a coveted stall space in one of the region’s most exclusive and prestigious settings.

Moving beyond the constraints of traditional short-term fairs, the new market is strategically designed to establish a consistent, upmarket trading platform that operates every weekend from 6 December 2025 until 30 May 2026. The initiative is a direct response to the demand for high-end local experiences and offers vendors a reliable revenue stream throughout the peak summer and festive periods.

The Benguela Cove Seasonal Market is explicitly focused on Quality Over Quantity, strictly limiting the total number of stalls to just 40. This curated approach ensures a sophisticated, low-competition environment that elevates every participating brand.

“We are not simply filling a space; we are curating an experience,” says Belinda, Market Organiser at Benguela Cove. “Our goal is to partner with passionate vendors whose products align seamlessly with the estate’s established commitment to excellence and fine living. By limiting our vendor numbers, we guarantee a focused, high-end atmosphere that attracts a discerning clientele and provides exceptional visibility for every trader.”

The Premium Platform: Why Trade at Benguela Cove?

Trading at this market offers significant commercial benefits rarely found in the region:

• Built-in Tourist Foot Traffic: Benguela Cove operates as a year-round destination, guaranteeing stallholders immediate access to a captive audience of international wine tourists and affluent local patrons who are already in a leisure and spending mindset.
• Guaranteed All-Weather Trading: Say goodbye to rain-out cancellations. The market is hosted entirely within the estate’s stunning, enclosed, and covered internal Courtyard, ensuring a reliable trading schedule regardless of the unpredictable Cape weather.
• Extended 6-Month Season: This long-term commitment allows local entrepreneurs to establish consistent brand presence and cultivate deep, repeat customer relationships well beyond the typical holiday rush.
• A Stunning Backdrop: The market provides a picturesque, Instagram-worthy setting in the Winelands, serving as a powerful, free marketing asset for your brand’s content.

Calling All Entrepreneurs, Artisans, Local, and Luxury Producers

The market management team is actively reviewing applications and prioritising vendors who demonstrate exceptional craftsmanship and quality, with a preference for Overberg and Western Cape-based businesses.

Ideal Vendors Include:

• Artisans & Crafters: Fine art, unique jewellery, bespoke ceramics, premium textiles, and handcrafted leather goods.
• Gourmet & Fresh Produce: Specialty baked goods, local delicacies, artisan coffee, and high-quality pantry items (limited spots available to ensure optimal variety).
• Boutique Retailers: High-end fashion accessories, unique festive gifts, and luxury wellness products.

*Resellers of mass-produced or imported goods are strictly not suitable for this exclusive platform.

Secure Your Spot in the Courtyard Spotlight

This opportunity is highly time-sensitive, and the vacancies are expected to fill quickly. Applications are being reviewed on a first-come, first-served basis, subject to product suitability.

Trading Days: Every Saturday (10:00 - 15:00) and selected Friday evenings (17:00 - 21:00) during peak season.

Investment: R500 per stall per market day.

This is the final call to secure your position for the inaugural 2025/2026 season.

APPLY HERE NOW to showcase your business at the Overberg's most exciting new high-end market.

Prefer to chat? Email us at info@benguelacove.co.za or call 087 357 0637 (Mon – Fri 08:00 – 17:00) for more information.