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South African Wine Tourism Conference Returns for 9th Edition at Lanzerac Wine Estate, Stellenbosch
28 April 2025
The highly anticipated South African Wine Tourism Conference will return for its 9th edition on 8 May 2025 at the iconic Lanzerac Wine Estate in Stellenbosch. Under the theme “Delivering Experiences that Inspire,” this year’s event is set to unite industry leaders, innovators, and key stakeholders for a day of insight, collaboration, and strategic growth planning in one of South Africa’s most dynamic sectors.
The conference will explore how inspiring visitor experiences can elevate the wine tourism offering, drive operational excellence, and expand market potential both locally and globally.
Distinguished Speaker Lineup:
This year’s expert speaker roster features prominent local and international voices including:
- Robin Shaw (Wine Tourism Australia)
- Jerry Mpufane (The Moreti Partnership)
- Debra Fox (Fox Browne Creative)
- Andrew Kamphuis (Commerce7)
- Niall Anderson (&Beyond)
- Marisah Nieuwoudt (SA Wine)
- Annemie Liebenberg (Visit Stellenbosch)
Key Conference Themes:
- The cultural heritage and storytelling behind South African wine
- Eco-tourism and sustainability as competitive marketing tools
- Social responsibility and community upliftment through wine tourism
- Showcasing innovative local and international visitor experiences
- Future trends and emerging technologies in wine tourism
- Navigating tariffs and taxes in global wine exports
- Understanding and adapting to diverse tourist profiles
- Leveraging tech for Direct-to-Consumer (DtC) sales and CRM
- Enhancing business efficiency in wine tourism operations
- Repositioning South African wine beyond the “cheap and cheerful” perception
Engagement Beyond the Stage:
A highlight of the conference is the panel discussion on: “How Inspiring Experiences Can Boost Revenue Diversification in Wine Tourism.”
Panelists include:
- Harry Mellk (Independent Wine Master & Consultant)
- Carolyn Martin (Creation Wines)
- Andrew Watson (Brandright)
- Vanessa von der Heyde (Sustainability Institute)
Attendees will also benefit from fireside chats and focused breakaway sessions, providing the opportunity for deeper dialogue, individual engagement, and peer-to-peer networking.
Join the Conversation:
Whether you’re a wine producer, tourism operator, marketer, or policy maker, the Wine Tourism Conference 2025 is your opportunity to gain insights, forge new partnerships, and help shape the future of South African wine tourism.
To register or learn more, visit: https://winetourism.co.za/
Creation Wines
Hermanus, Western Cape Breakfast, European, Fine Dining, South African, Vegan, Vegetarian, Wine bar
Welcome to our little piece of paradise on the Hemel-en-Aarde Ridge. Our fine wine and food alchemy is a rare blend of art, science, our people, and a sense of place. We love to share this with you...
