News

SA Chef Media is thrilled to announce the groundbreaking SA Chef Conference & Expo, set to take place on November 25 and 26, 2024, at the Protea Hotel Cape Town Waterfront Breakwater Lodge. This premier B2B event, in collaboration with the South African Chefs Association, the City of Cape Town, FEDHASA, The Restaurant Collective and Cape Town Tourism, is specifically designed for restaurant owners, executive chefs, and stakeholders across the hospitality and tourism sectors, including fine dining establishments, hotel and conference centre chefs, and small to medium-sized enterprises (SMMEs).

With a focus on the “business of restaurants,” attendees will engage in dynamic discussions aimed at exploring innovative strategies to enhance the food and hospitality sectors while leveraging gastronomy tourism for the collective benefit of all industry participants.

REGISTER NOW for just R1,700 for two full days of invaluable insights, networking, and tailored learning opportunities. * Special rates available for students and group bookings.

Day 1 Highlights:

Join South Africa’s top executive chefs and restaurant owners, including culinary leaders like Pete Goffe-Wood, Liam Tomlin, Benny Masekwameng, Kerry Kilpin, Luke Dale Roberts, Coo Pillay, Chris Erasmus, Vusi Ndlovu, and many more, as they engage in discussions about innovative business ideas, growth strategies, access to finance and support, and the latest trends in technology, products, and services that promote creativity and sustainability in professional kitchens.

Day 2 Highlights:

An opening address by Minister of Tourism Patricia de Lille will set the stage for an engaging workshop aimed at developing a comprehensive and inclusive plan to elevate South Africa’s gastronomy tourism identity. By bringing together key culinary and tourism stakeholders and associations, this initiative seeks to enhance the country's position as a premier gastronomy tourism destination while generating innovative product offerings for both regional and international culinary tourism markets.

Lance Gibbons, CEO of SA Chef Media, said: “This event provides a platform for business owners and executive chefs to break down barriers and foster connections within the culinary industry. The event provides a stage, where delegates can delve into current issues that are affecting the sector and discover strategies and best practices to better serve their customers.”

Who Should Attend:

This conference is essential for restaurant owners, executive chefs, cooks, caterers, hospitality general managers, conference venue F&B managers, franchise restaurateurs, culinary students, and all stakeholders in the hospitality and tourism sectors, including associations, marketing agencies, DMOs, suppliers, and vendors.

To learn more about the SA Chef Conference & Expo, please visit SA Chef Conference & Expo or click HERE to register.