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Agri-Expo, in collaboration with Hollard, is searching for South Africa’s next game-changer in the dairy industry. Industry stakeholders are encouraged to nominate exceptional individuals making a meaningful impact in this vital sector.

Last year, 34-year-old Clement October was named the inaugural recipient of the Hollard Game Changer Award. October’s remarkable 15-year journey, from a 19-year-old apprentice to an award-winning head cheesemaker at Klein River Cheese in Stanford, highlights the transformative power of dedication and support.

Investing in the future of South African Dairy:

“The Game Changer Award was established to recognise and inspire young achievers who have already made significant strides in the dairy industry,” says Breyton Milford, General Manager of Agri-Expo.

Agri-Expo has hosted the South African Dairy Championships, Africa’s oldest and biggest dairy competition in Africa, since 1834. Each year, more than 1 000 dairy products compete for the prestigious titles of SA Champion, the Qualité Mark of Excellence, and Product of the Year. The 2025 Hollard Game Changer Award recipient will be announced at the South African Dairy Awards on 8 April, receiving a cash prize of R50 000, sponsored by Hollard.

"Progress and development are essential for any industry," says Andries Wiese, Hollard's National Business Development Manager. “With the Hollard Game Changer award we believe we get to tap into the energy and skill of these incredibly diverse and talented young individuals and create a better future for the dairy industry as a whole. Encouraging these young voices and acknowledging their contribution to the dairy industry is key to a sustainable future.”

Agri-Expo invites nominations for individuals under the age of 40 years who are actively contributing to the South African dairy industry. To submit a nomination, complete the form at https://cheesesa.co.za/nominate. The deadline for nominations is 5 March 2025. For enquiries, contact  charlotte@agriexpo.co.za.

The SA Dairy Championships is supported by platinum partners IMCD and dsm-firmenich, along with other industry partners. Visit https://cheesesa.co.za/ for more details.

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